Etihad Airways, the flagship airline of the United Arab Emirates and the country's second largest airline, is headquartered in Khalifa City, Abu Dhabi, in close proximity to Abu Dhabi International Airport.
Building on the success of the initial application launch, Etihad Airways decided to enhance its digital platform by integrating additional features, with a particular focus on highlighting ancillary up-sell opportunities.
Building on the success of the initial application launch, Etihad Airways decided to enhance its digital platform by integrating additional features, with a particular focus on highlighting ancillary up-sell opportunities.
Strategy
User Experience
DATES
2017 - 2018
Business goals
Revenue and profit growth
Metrics
Net profit margin
Sales revenue
Conversion rate
CHAPTER #1 - MEET THE TEAM
Workshop
Transform the flight booking process into a seamless daily routine that reduces stress by providing comprehensive information about flights and ancillary services at every stage of the journey. Facilitate an effortless and intuitive experience by integrating a user-friendly mechanism that allows easy addition of ancillaries to the itinerary at every step of the process.
CHAPTER #2 - PAYMENT MODEL
Shopping cart functionality
Make the flight booking process part of your daily routine and reduce anxiety by providing detailed information about the flight and ancillary options at every step of the process. Streamline the experience by implementing a simple and intuitive way to seamlessly add ancillaries to your itinerary as you progress through each stage of the booking flow.
CHAPTER #2 - PAYMENT MODEL
Shopping cart functionality
Make the flight booking process part of your daily routine and reduce anxiety by providing detailed information about the flight and ancillary options at every step of the process. Streamline the experience by implementing a simple and intuitive way to seamlessly add ancillaries to your itinerary as you progress through each stage of the booking flow.
Page under construction, stay tuned for more amazing work coming soon!