Flying Reimagined

by Etihad Airways

Etihad Airways, the flagship airline of the United Arab Emirates and the country's second largest airline, is headquartered in Khalifa City, Abu Dhabi, in close proximity to Abu Dhabi International Airport.

Building on the success of the initial application launch, Etihad Airways decided to enhance its digital platform by integrating additional features, with a particular focus on highlighting ancillary up-sell opportunities.

Overview

Building on the success of the initial application launch, Etihad Airways decided to enhance its digital platform by integrating additional features, with a particular focus on highlighting ancillary up-sell opportunities.

MY ROLE

Strategy
User Experience

DATES

2017 - 2018

Business goals

Revenue and profit growth

Metrics

Net profit margin
Sales revenue
Conversion rate

CHAPTER #1 - MEET THE TEAM

Workshop

Transform the flight booking process into a seamless daily routine that reduces stress by providing comprehensive information about flights and ancillary services at every stage of the journey. Facilitate an effortless and intuitive experience by integrating a user-friendly mechanism that allows easy addition of ancillaries to the itinerary at every step of the process.

CHAPTER #2 - PAYMENT MODEL

Shopping cart functionality

Make the flight booking process part of your daily routine and reduce anxiety by providing detailed information about the flight and ancillary options at every step of the process. Streamline the experience by implementing a simple and intuitive way to seamlessly add ancillaries to your itinerary as you progress through each stage of the booking flow.